The world of education is undergoing a seismic shift. Traditional classroom-based learning is no longer the only option, thanks to the robust growth of the e-learning industry.
Grand View Research estimates that the global e-learning market will hit an astounding $1 trillion by 2027, marking a profound change in how knowledge is disseminated and consumed.
As a holistic health coach, you are in a unique position to leverage this change by using an e-learning app for your holistic health coaching business.
Here, we delve into the numerous benefits and practical implications of owning an e-learning app, and why it should be your go-to platform to host your courses.
Why an E-Learning App for Your Holistic Health Coaching Business?
While online platforms like Udemy have provided a launchpad for digital learning, many holistic health coaches are recognizing the potential of taking things a step further. They are realizing the myriad advantages of having their own e-learning app. The keyword here is "own".
Having an e-learning app for your holistic health coaching business can provide distinct benefits over using an established third-party platform. Lets dive into these benefits and why you, as a health coach, should consider investing in your own e-learning app.
Complete Control and Flexibility
Creating your own e-learning app puts you firmly in control. You have complete authority over your content, pricing, marketing strategy, and user experience. In contrast, on a third-party platform, you're bound by their rules and pricing structures, often resulting in hefty discounts on your courses. Your content might be lost amidst a sea of other courses, making it challenging for you to stand out.
Your e-learning app, on the other hand, allows you to tailor a learning environment that reflects your brand and caters specifically to your target audience's needs. This high level of control not only shapes your brand perception but also boosts audience loyalty.
Building Your Brand
With an e-learning app for your holistic health coaching business, your app becomes a hub for your unique content. It gives users a reason to return, even after they've completed their course. This community-oriented approach is crucial for successful brand building.
Communication with your audience and the ability to receive feedback means you can make improvements based on your audience's preferences and needs.
When users perceive that their opinions matter, they're more likely to stay engaged, fostering a loyal customer base. A well-curated e-learning environment helps build trust and credibility, transforming one-time users into repeat customers and brand advocates.
Revenue Considerations
Understanding the revenue models between using platforms like Udemy, for example, vs your own app is key.
Let's consider a scenario where your course is priced at $100. On Udemy, you'd receive 97% of the revenue if a sale occurs through an instructor promotion, netting you $97. However, without an instructor coupon or referral link, you'd only receive 37% of the revenue, reducing your earnings to $37.
In contrast, distributing your course through app stores will result in different deductions. Apple charges a 30% in-app purchase fee, leaving you with $70, while Google takes a 15% fee, leaving you with $85.
However, remember that with your e-learning app, you retain all the revenue generated from your courses, barring standard app store fees. This control, coupled with the freedom to set your own pricing structure, can significantly enhance your profitability.
Advantages of Owning an E-Learning App
An e-learning app can place your course in anyone's pocket who has a smartphone or tablet. Picture potential students on their commute, standing in line for a coffee, or unwinding at home - your course could be easily accessible to them. This level of access breaks down geographical and time constraints, significantly broadening your prospective audience.
Elevating the Learning Experience
Owning an e-learning app for your holistic health coaching business provides several additional benefits beyond control and revenue.
You can go beyond static text and images with the ability to incorporate multimedia elements like engaging videos, enlightening podcasts, and interactive quizzes. It gives you the liberty to innovate and offer unique features such as interactive quizzes, and personalized learning paths, making your courses more engaging and effective.
Crafting Personalized Learning Experiences
E-learning apps are designed to accommodate the pace and preferences of each learner. Your students can pause, replay, or skip content as per their comfort. Furthermore, you can provide feedback, and design adaptive learning paths, all of which can greatly enhance the learning journey and outcomes.
Building a Thriving Community
E-learning isn't just about delivering content; it also creates a platform for fostering community. By integrating features such as forums, chats, and social media links into your e-learning app, you create a space for your students to engage with each other.
These tools enable students to exchange ideas, raise questions, and support each other, creating a communal atmosphere that fuels motivation and enriches the learning experience.
Your app can also integrate seamlessly with other services, creating additional revenue streams. You could offer one-on-one coaching sessions, sell related merchandise, or earn revenue through in-app advertising.
Keeping Ahead in the Industry
The surge in health consciousness and technological adaptation has amplified the demand for accessible and innovative health and wellness education.
By presenting your course on an e-learning app, you establish yourself as a forward-thinking, tech-friendly holistic health coach. This not only distinguishes you from your competitors but also appeals to tech-savvy learners, thereby increasing your credibility and standing in the industry.
Give your students the ability to access your course anytime, anywhere, and from any device.
Key Features You Should Look for When Considering an E-Learning App for Your Holistic Health Coaching Business
Developing an e-learning app for your holistic health course is an investment in the future. But what should your app include?
Here are some essential features:
Content Management: Efficient handling of various content types (Audio, Video, Live Video, Text) for a smooth learning journey.
Free & Premium Content: Offer certain sections of your app for free and monetize other sections as an upgrade.
Push Notifications: Timely reminders about course updates and quizzes can maintain student engagement.
Quizzes and Assessments: Enable you to evaluate learner understanding and progress.
Chat and Discussion Forums: Promote real-time communication and encourage interaction among students.
Offline Access: Ensures learning continuity, even without internet access.
Multi-device Compatibility: Provides a seamless experience across all devices.
User-friendly Interface: A simple, intuitive interface encourages usage.
Social Media Integration: Links your app with social media platforms to boost user engagement.
Security and Privacy: User data should be kept secure and private.
Advanced Analytics: Offer insights into user behavior, course performance, and potential improvement areas.
E-commerce Integration: If your course includes a fee, a built-in e-commerce feature with secure payment options is a necessity.
Support and Help Center: A dedicated section for troubleshooting and support ensures a smoother user experience and swift resolution of any potential issues.
Potential Challenges and Solutions
While the advantages are plentiful, building your e-learning app doesn't come without challenges. App development can seem daunting in terms of cost and time.
However, with advancements in technology and specialized e-learning app creation this process is more affordable and quicker than ever.
Building an e-learning app for your holistic health coaching business might seem like an uphill task, but with the right support, it's well within your reach. The multiple benefits - complete control over content and pricing, potential for higher profits, and powerful marketing capabilities - far outweigh the challenges.
So embrace the future of digital learning, stand out from the crowd, and take control of your education business. With our support, your journey to becoming an e-learning app owner can be smoother and quicker than you might think.
Your mission to enable people to lead healthier, more balanced lives can extend globally, sharing your wisdom and expertise with an international audience.
With the correct features integrated, your e-learning app can transform into a potent tool in the pursuit of holistic health and wellbeing. So, ride the wave of this digital shift and let your knowledge have a global impact, empowering people across the world on their journey to holistic health.
Connects Media, makers of the Holistic Directory App, provides cost-effective, speedy e-learning app development services, getting your app onto the Apple and Google Play stores, and online as a Progressive Web App (PWA) in less time than most developers.
We also offer support with online marketing to help you create a robust online presence, optimize your app for search engines, and leverage social media platforms to reach potential users.
If you're interested in learning more about how an e-learning app can revolutionize your holistic health coaching business, contact us today at
Phone: 248-934-0010
Email: cm at connectsmedia.com.